Another new design for this collection is Ava, our beautiful new long sleeve denim shirt dress, designed for wear-everywhere ease and effortless understated style. With a relaxed fit, tie waist, full length sleeves and that classic denim shirt dress shape, Ava is the kind of dress you'll reach for year after year.

Made in a beautiful soft cotton denim, Ava has a classic collar, button-through front, a useful patch pocket at the chest and roomy side seam pockets, full length sleeves with button fastening, and a flattering tie waist detail at the back that lets you cinch in for a more polished look or wear loose for a relaxed silhouette. The relaxed above knee length is a highly wearable fashionable length.

Ava really is a pull-on-and-go type of a dress that can be styled so many different ways. We love her with white trainers and chunky jewellery for a cool everyday look, with flat sandals and a basket bag for summer days out, or with boots and a jumper for those cooler days. The soft denim feels wonderfully comfortable against the skin and the relaxed shape is genuinely flattering on every body shape - this is the kind of dress that just works.

Remember: one wear-on-repeat shirt dress for you = more children in India gaining an education, no waste to landfill and garment workers being fairly paid. In my book that’s a win, win, win.